This is something that keeps me worried at night. Unlike other historical artefacts like pottery, vellum writing, or stone tablets, information on the Internet can just blink into nonexistence when the server hosting it goes offline. This makes it difficult for future anthropologists who want to study our history and document the different Internet epochs. For my part, I always try to send any news article I see to an archival site (like archive.ph) to help collectively preserve our present so it can still be seen by others in the future.
I mean I could just smash or burn those things, and lots of important physical artifacts were smashed and burned over the years. I don’t think that easy destructability is unique to data. As far as archaeology is concerned (and I’m no expert on the matter!), the fact that the artefacts are fragile is not an unprecedented challenge. What’s scary IMO is the public perception that data, especially data on the cloud, is somehow immune from eventual destruction. This is the impulse that guides people (myself included) to be sloppy with archiving our data, specifically by placing trust in the corporations that administer cloud services to keep our data as if our of the kindness of their hearts.