• Melco@lemmy.world
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    1 year ago

    It absolutely incentivizes the target audience. Apple isn’t a technology company they are a lifestyle company. They aren’t selling a value proposition, they are selling an image.

    • Aatube@kbin.social
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      1 year ago

      Apple is a tech company that markets itself as a luxury/lifestyle company. People already know the image, and those who didn’t already find value in Apple or luxury products will not be accepted by such images.