Facebook (and Google) don’t sell user data. That’s a common misconception. The data is what makes the company valuable… They’re not going to go and sell it! Instead, they let advertisers target users based on the data (eg run an ad for people aged 24-30 that like computers). Advertisers never see the actual data, nor can they tell exactly who viewed their ad.
Facebook (and Google) don’t sell user data. That’s a common misconception. The data is what makes the company valuable… They’re not going to go and sell it! Instead, they let advertisers target users based on the data (eg run an ad for people aged 24-30 that like computers). Advertisers never see the actual data, nor can they tell exactly who viewed their ad.
Did they just give all the data to Cambridge Analytica for free?
I include their advertising targeting in my data being sold, even if they retain the data in house, they are monetizing it heavily.