Climate activists condemn oil giant for paying influencers to showcase marketing game from new gasoline campaign

  • RealFknNito@lemmy.world
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    1 year ago

    Well, no, they would have no idea because that’s way outside their scope.

    They made the game and regulate who play it. If someone who plays it obeys the general rules inside the game, Epic has zero say in what someone does outside of it. As long as the person playing it isn’t using the game to advertise to other players in-game, it’s pretty much out of their hands

    They could ban them after the fact for the sake of optics but there is no system they could put in place to solve this beyond hiring people to watch Twitch streams and ban accounts who take sponsors they don’t approve of.

    It’s not being promoted on their servers, it’s being promoted on Twitch servers, through dealings Twitch would also be unaware of. But I believe they have rules on types of sponsors.

    • mbp@lemmy.sdf.org
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      1 year ago

      But they’ve partnered with Shell to release a new map? That sounds like a pretty direct involvement…