Auto execs in the US, Europe, and Japan never thought Chinese EVs were a threat. Now they’re coming to wipe the floor with their Western counterparts.
“You won’t believe what’s coming,” warned the title of a January 2023 video from the Inside China Auto YouTube channel. “Europe’s premium car makers aren’t ready for this,” warned another video from the same channel, uploaded in July.
Produced by Shanghai-based automotive journalist Mark Rainford, a former communications executive for Mercedes-Benz, the channel is one of several by China-based Western commentators agog at what they are seeing—and driving.
They’re already selling byd, mg and NIU cars in Europe, and Renault/Dacia is selling a rebranded car previously designed for the Chinese market. Teslas for the European market are made in China
Not sure who’s buying a byd Atto for 40k in Europe, but indeed the western brands are sleeping on the wheel doing the bare minimum, leaving a large gap on the market
Me neither, but I reckon a lot of people will be interested in a BYD seagull for 8k.