For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
The link literally has “joke” in it so I’m not sure if I should be taking this seriously.
A tiny pinch of salt actually dulls the sharpness of a bitter coffee. Something something chemical reactions when salt mixes with coffee. Try it. It’s great!
It’s for real. But make it a small pinch. You don’t actually want to taste salt.