As reported in Insider:
“This is a drop we have not seen before for any major advertising platform,” said Ruben Schreurs, Ebiquity’s chief strategy officer.
“The recent claims by X’s leadership around the mass return of top advertisers buying ads on their platform has puzzled us,” said Ebiquity’s Schreurs, who added that the consultancy’s work with clients and discussions with advertiser trade body groups hadn’t provided any indicators that big advertisers were back on X.
Ebiquity’s analysis has led to “serious concerns about the trustworthiness of public statements made by Musk and Yaccarino,” Schreurs said.
A number of advertisers have stopped or drastically reduced their spending on X over the past year, amid concerns about the content it hosts and the general reliability and effectiveness of its ad platform.
A separate analysis, from the advertising analytics firm Guideline, found that X’s US ad revenue has dropped 55% or more each month since Musk’s takeover. A review of data from Sensor Tower conducted by progressive watchdog group Media Matters found that while some advertisers had technically returned to purchasing ads on X, they were doing so at just a fraction of the level of their previous spend. Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower’s data.
I don’t blame them. I expect viewership is down, as well as the other factors. Heck, when I click a link that goes to a tweet and it tells me I have to login… I press the back button.
I have a login. But nah.
Companies don’t want their ads next to post by bigots, racist, fascist, and Republicans against our democracy.
Ironically, corpos like this who want good reputations is one of our few line of defense against these sites going full blown masks off with bigotry. If advertisers didn’t care, we’d be in a significantly worse place.
I enjoyed how the author used the name “Xitter” (and how it may be pronounced), instead of the tedious “formerly known as” moniker.
tedious is the point! i love that by trying to make it quick and “catchy” he made it really long, cumbersome, and made it a meme that the rebranding will never work because we’re still referring to it as twitter but worse
“Xitter”
At this point, “Shitter” would be more appropriate.
But that’s the beauty, most english speakers would pronounce the X as “sh” anyway. It’s perfect.
Can you please eshplain why they pronounce it that way?
Yeah, I don’t think so either - we have English words starting with X and they’re most Z sounds: xenon, xylem, Xerox.
I think if you know a little Mandarin you might pronounce it that way, but surely that’s a small minority.
I liked it too. Makes more sense than continuing the explanation 18 months after the fact.
Why would anyone support with this guy or buy his cars… Shit i feel bad about myself just for existing in america and being part of the economy nevermind outright supporting this guy.
His wealth is self sustaining at this point. He’s free to be super villain.
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but he and his CEO, Linda Yaccorino, are insisting that 90% of its top 100 advertisers have returned
channeling their inner Baghdad Bob
Edit: Thanks for the downvote, spez!
Visa — which Yaccarino cited as an example of a “returning” advertiser — has spent just $10 in the past 12 weeks, compared to roughly $77,500 in the 12 weeks before Musk bought Twitter.
Someone found a tiny balance in their account and they figured they’d use it up before deleting entirely.
Technically the truth, Visa returned! They did a 3 months ad campaign with $10 max budget like if they were a mom and pop shop, but they returned!
Musk fanboys will be saying “Wait fir it, his superbrain plan hasn’t become obvious just yet”. I say he’s the idiot that he appears to be.
Musk is fully expecting to build a US version of WeChat and for everyone to flood back in.
Can’t wait to see this plan fail even more.
Imagine trying to do something that only have a change to work if pushed by the authorities, while also shitting on said authorities.
His genius knows no bound.
Maybe the musky chodelet should try renaming the site again!
Or boost more pedos and bigots to everyone’s feeds. Because obviously everyone is an edgelord just like musky.
Or just have the site randomly scream racial slurs. Advertisers love that, right?
Or make every tweet have goatse as the background. Surely that will drive engagement‽‽‽
Puzzles us? Motherfuckers how are you this stupid. Am I on crazy pills? How is society so fucking stupid?
Actually a really clever way to call them liars without drawing heat from lawyers.
How are you this stupid son?
After the killed tweetdeck I haven’t been back.
I see a bunch of ads from big companies on Twitter still. Wonder how accurate this actually is?
Well it says that many companies are spending extremely low amounts, like $10 on ads. So I assume musk has just been giving away ad space to try to keep those accounts open for as long as possible.
Working as intended then.
Saudi Arabia is loving the new twitter!
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