Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
I can see how that would be a thing. My father likes drinking some local beer that is basically equal to drainage water. On the other hand I like German or Czech lager, depending on the mood. He usually doesn’t touch my beer saying it’s too expensive for his taste. Not sure how 1$ for good 0.5l beer is too expensive for 0.7$ garbage but am not going to argue with him. He actually prefers beer that I drink and enjoys it when he runs out of bad stuff. It’s just that he keeps buying that garbage.
Sometimes you just want the drunk more than the drink, so you don’t care if it tastes anywhere between piss and a Sharpie.
Hm. I have gin and whiskey for that. But to each his own I suppose. :D