Apple will pause all its advertising on X, formerly Twitter, two days after owner Elon Musk tweeted his enthusiastic agreement with an antisemitic post.
A cascade of other major technology and media companies, from IBM to Disney, made similar announcements on Friday.
Apple’s ads had run beside tweets praising Adolf Hitler and the Nazis, according to a report released earlier in the week. Film studio Lionsgate said it would also pause ads on X, as did Warner Bros, Paramount, Sony Pictures, and Comcast/NBCUniversal, according to media reports. IBM made a similar move the night prior. The New York Times reported Disney would be pausing spending on the social media platform as well.
The billionaire CEO of Tesla and SpaceX wrote Wednesday that a tweet accusing Jews of hating white people was “the actual truth”. The White House condemned Musk’s statements Friday morning, lambasting them as “abhorrent”. A coalition of more than 150 rabbis had called for Apple, Disney, Amazon, Oracle and others to stop advertising on the social network in response to Musk’s tweets.
Apple aren’t serious about snubbing Musk and Twitter until they Suspend the App from the App Store.
I’m sure their marketing, legal and AppStore teams can find some way that it has violated App Store rules that isn’t going to cause a terrible precedent.
Didnt x already violate the app store rules because of the name?
Yes. They did change that specific rule to accomodate Musks vanity.
They were still advertising on Twitter at the time so there is that.
Hopefully the next time Twitter does something stupid (like continued patronage by Nazis and people pretending to be Nazis for the LOLZ).