When the cost of essential goods is increased beyond the rate of inflation and the company in question subsequently reports all-time record profits, and those profits are going to people who are already in the top 10% of wealth holders whose daily lives aren’t actually impacted by not having that extra wealth, that’s greed harming the lives of everybody else. When someone working a standard 40 hours a week is asking for a cost of living raise because their current wage is below poverty income (which current federal minimum wage current is below that line), it’s basic human need to survive.