C-18 has the potential of harming Canadian content by isolating it, just like is happening here. On a platform like YouTube, this law might cause Google to redirect a lot of traffic to Canadian content creators - Which isn’t really the traffic of people who are actually interested in that content.
This then hurts the engagement stats of Canadian creators, as a large number of users start watching a video and then leave, uninterested. It’s another example of a law with a positive intent that ends up actually hurting people on the ground. Saw this whole topic differently after reading “Seeing like a State: How certain schemes to improve the human condition have failed.”
C-18 has the potential of harming Canadian content by isolating it, just like is happening here. On a platform like YouTube, this law might cause Google to redirect a lot of traffic to Canadian content creators - Which isn’t really the traffic of people who are actually interested in that content.
This then hurts the engagement stats of Canadian creators, as a large number of users start watching a video and then leave, uninterested. It’s another example of a law with a positive intent that ends up actually hurting people on the ground. Saw this whole topic differently after reading “Seeing like a State: How certain schemes to improve the human condition have failed.”