Minneapolis Mayor Jacob Frey is trying a unique strategy to get remote workers to return downtown: insulting them.
“I don’t know if you saw this study the other day,” Frey told an audience of 1,000 at Minneapolis Downtown Council’s annual meeting on Wednesday. “What this study clearly showed … is that when people who have the ability to come downtown to an office don’t — when they stay home sitting on their couch, with their nasty cat blanket, diddling on their laptop — if they do that for a few months, you become a loser!”
The comment was a “complete joke” and the study was made-up, the Minneapolis mayor’s office told Fortune, but there are serious facts to back up Frey’s worry about the impact of remote work on Minneapolis’ downtown economy.
Man, if you become a loser in a few months what does that make me since I’ve been fully remote for six years, and more than 50% remote for eleven years.
Also, here’s the problem as defined by Minneapolis:
What does “going out” entail? Visiting a bar and overpaying for drinks in a noisy bar? Overpaying at a restaurant that doesn’t even have plates?
Gen Z doesn’t have any money. Going out requires money. So unless they’re gonna subsidize meals at restaurants, people will stay home and diddle on their laptops because at least that doesn’t cost money.
It’s the same with a lot of us millennial people.
I graduated into a job market still largely crushed by the dotcom bubble bursting, had my entire life and career path destroyed by the GFC, then another destroyed by covid.
Let me just spend a third of my monthly food allowance on food I can make better myself to please the downtown economy god, I guess lmfao.