Reddit kind of anticipates this critique in its investor docs, and argues that it didn’t really start operating as a serious business until 2018 when it finally started “meaningful monetization efforts” — that is, trying to make money for real.

But that’s still six years ago. What has Reddit been doing since then?

One big, obvious answer: It has been hiring a lot of engineers and spending a lot of money on their salaries…

…What am I missing? I asked Reddit comms for comment but they declined, citing the company’s quiet period before the IPO.

Internet Archive capture

  • Bigfoot@lemm.ee
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    8 months ago

    I have a feeling Reddit users are much less likely to click an ad than a Facebook, Twitter or Google user.

    I believe that is why they have been dumbing down the site and encouraging low effort stuff like memes and tiktok reposts.