This is correct. Fro what i remember In Surrounded by Idiots he starts with a story about a business owner he knew that used the title phrase to describe his own employees and then uses that to lead into the book which is about connecting with other people, perspective, and empathy.
The book is titled like that because it would resonate with the people that actually believe that and are the ones that really need to read the book.
Bless it’s heart it’s doing its best.