This is why I whitelist duckduckgo in firefox in my ublock extension. I will gladly look at the relevant ads at the top of the list, knowing they are just that. I glance at them, most of the time it’s a sales pitch, I go “not interested” and just move down the page to the results. 100% fine with that.

Firefox with the following.

Absolute must:

• containers
• bitwarden
• ubo

Nice to have:

• privacy badger
• I still don’t care about cookies
• ublacklist
• clearurls
• decentraleyes