My favorite/least favorite instance of this kind of oh-so-subtle dysphemism is when CNN (I think) ran a piece about some marketing suit’s complaint that millennials are “brand promiscuous”, for basically the same reason as we’re seeing with these streaming services applied to other products. This sort of thing is what led to r/DeathByMillennial.
I heard on a podcast a long time ago that the Army considered it one of their most successful recruiting tools. Not because it brought in more recruits, but because fewer recruits dropped out, apparently because playing the game led to fewer surprises after joining.