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Cake day: March 23rd, 2020

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  • OsrsNeedsF2P@lemmy.mlto196@lemmy.blahaj.zonenotifications rule
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    4 hours ago

    Ex-app developer here. We do it because reminder notifications boost our re-engagement by over 10%.

    When an average user downloads an app, there’s like a 70% chance they’ll use it day 1, a 10% chance they’ll use it day 7, and 1% chance they’ll still be using it by day 30. A simple reminder notification after day 3 or 15 can drastically boost those numbers.

    Why do we care about the numbers? Because Google and Apple care. They see higher numbers, assume it’s a good app, and make it show up in the search results more frequently. This gives us more downloads.

    If you’re putting the time in to craft a quality app, you probably need money, which comes from ads and subscriptions, which is funneled by the number of downloads. If you don’t like that as a user, stick to FDroid.