McDonald’s is notorious for suing any food-related company with a name starting with Mc or Mac, for trademark infringement. McDonald’s lost to McNally’s, a steakhouse in California, but I have to assume they’ve won enough to persist the policy.
Although in the 2010s it was observed that copyright lawyers on retainer to movie studios and record companies were over-eager to report infringement to media platforms even when it was obviously unintentional and not useful for piracy (e.g. dancing baby videos.) And Disney has a long wretched tradition of suing daycare places for wall murals long before the internet.
So this might be a matter of retained legal teams keeping themselves busy with overvigilence, since overenforcement makes such companies look like abusive dicks who deserve to be pirated (or worse, deserve to be not pirated).
If we just left it at that, I’d agree. Reddit had a handful of right-wing media watch subs that would track and report when someone said someting egregious, legally gray or in light with the fascist movement identity (e.g. mythical history to justify legitimacy.) That can not only be used to expose their mask-off faces to the public, but in instances where incitement or threats turn into action, it can be reported to investigators to help track down key players.
So, much the way backpage was helping law enforcement track human traffickers (who did business on backpage) we have the option of leaving them be, but to exploit their intra-sect candor.