Well, Ubuntu pioneered this thing! Fortunately it was short lived and you could opt out.
A good and user-friendly distro nevertheless. Who knows if it will ever “win” on the desktop, but I am sure the more mainstream it becomes, the more hate it will get!
I read about it once and thought why couldn’t I give back at least as much, even without religious justification. Perhaps ironically in this context, part of the amount goes to my local atheist charity.