Tinder was a paradigm shift. It’s success around 2015 started to flip public perception of online dating. Suddenly it was for all kinds of young people that were looking for the convenience of profile matching. A rising tide lifts all boats so legacy platforms shared in the popularity, also getting runoff from the non-target audience of the newer apps. The change in perception of online dating allowed people to appreciate its pragmatism. We’re in an age of busy people optimizing their lives. The structure and accessibility of online dating just fits with those kinds of people.
Happy to hear you’re thinking of us! I think the average Canadian thinks more about our country’s international reputation than mindshare. Personally, it doesn’t bother me hearing that someone in another country doesn’t think about us very often, but it does make me happy to hear that when you do it’s positively. Please do visit!