This is especially true with luxury brands like Louis Vuitton, Gucci, and Prada. People are either trying to impress others with fakes, or they’ve actually paid full price to become walking billboards.
Similar thing with iPhone cases that have a cutout for the Apple logo. That’s just hilarious.
This reminds me of “Back to the Future”, where Lorraine calls Marty “Calvin Klein”, after she had seen his underwear…