At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
The only surefire way for these company to control what their content appears next to is to rely on themselves. I expect them to start experimenting with the Fediverse, especially Mastodon, soon.
… Shitposting on Lemmy is still superior for organic marketing though, especially for movies.
I’m defedding from brands.social on day 1
They actually hire companies like Double Verify, an Israeli company, who man in the middle the ad and figure out where it is showing up.
Disney doesn’t want their ads on porn sites, and pays a lot to keep it that way.
The BBC are trying a 6 month experiment of moving their Twitter style social media over to their own Mastodon server.