Climate activists condemn oil giant for paying influencers to showcase marketing game from new gasoline campaign

  • Hot Saucerman@lemmy.ml
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    1 year ago

    Epic not getting enough flak for being involved.

    It happened on Fortnite.

    The idea that Epic didn’t know is a joke.

    • RealFknNito@lemmy.world
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      1 year ago

      The article said they sponsored streams on Twitch. The only people who would know about that agreement are Shell and the streamer with mandatory #ad mentions as per the FCC.

      • Hot Saucerman@lemmy.ml
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        1 year ago

        So at no point was there any community involvement from Epic? They have no idea what’s being promoted on their servers?

        Since this game is heavily marketed towards children, that’s a huge fucking oversight on Epics part, to not know what kind of things are being promoted through their game.

        • RealFknNito@lemmy.world
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          1 year ago

          Well, no, they would have no idea because that’s way outside their scope.

          They made the game and regulate who play it. If someone who plays it obeys the general rules inside the game, Epic has zero say in what someone does outside of it. As long as the person playing it isn’t using the game to advertise to other players in-game, it’s pretty much out of their hands

          They could ban them after the fact for the sake of optics but there is no system they could put in place to solve this beyond hiring people to watch Twitch streams and ban accounts who take sponsors they don’t approve of.

          It’s not being promoted on their servers, it’s being promoted on Twitch servers, through dealings Twitch would also be unaware of. But I believe they have rules on types of sponsors.

          • mbp@lemmy.sdf.org
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            1 year ago

            But they’ve partnered with Shell to release a new map? That sounds like a pretty direct involvement…