Toyota is selling a basic (no ABS brakes, no airbags, crank windows) pickup in the rest of the world for $10,000. They could probably sell a version with the optional safety equipment in the US for $15-20k. But they will not sell it here and mess up the $50-100k luxury pickup gravy train.
At least they aren’t doing what the big 3 do with their trucks. A mid range XLT F-150 will cost about the same as a fully decked out Tundra, and a fully decked out F-150 will set you back over $100K, but these were sold for $50-$75K just before the pandemic, so what changed? They just decided to charge more due to greed.
Yeah there’s no way they’re ever going to touch the cash cow that is the Tacoma. If they had any desire to, they would have started selling the Hilux here decades ago.
Toyota is selling a basic (no ABS brakes, no airbags, crank windows) pickup in the rest of the world for $10,000. They could probably sell a version with the optional safety equipment in the US for $15-20k. But they will not sell it here and mess up the $50-100k luxury pickup gravy train.
https://www.motortrend.com/reviews/2025-toyota-imv-0-pickup-truck-first-drive-review-japan-mobility-show/
At least they aren’t doing what the big 3 do with their trucks. A mid range XLT F-150 will cost about the same as a fully decked out Tundra, and a fully decked out F-150 will set you back over $100K, but these were sold for $50-$75K just before the pandemic, so what changed? They just decided to charge more due to greed.
I look at it as fleecing the assholes who buy those fucking things for vanity. Keep it up Ford and GM. Make them go fucking broke.
Maverick is okay, if you can find a hybrid.
I’d love a Maverick hybrid, but I just can’t find one for sale right now. They’re very popular apparently.
And also the chicken tax
They don’t sell vehicles without ABS in the US because they are required by law here.
Did you read the rest of the post where they mention a full US spec one would probably be $15-20K?
“Probably”
Yeah there’s no way they’re ever going to touch the cash cow that is the Tacoma. If they had any desire to, they would have started selling the Hilux here decades ago.
Oh shit, I want one soo bad now
No one would buy that in the US.